[About]
[About me]
Hi, I’m Anna, a UX and Product Designer based in London with a background in psychology and a passion for understanding how people think, feel, and interact with technology.
Through collaborations with global teams across cloud, fintech, and commerce industries, I’ve helped design and improve services that make complex systems feel simple, human, and genuinely useful.
Grounded in design thinking, I focus on uncovering the root of a problem and crafting creative yet effective solutions. I thrive in cross-functional teams - working closely with developers, designers, business and marketing teams - to build experiences that align both user needs and business goals. My approach is empathetic, data-informed, and always centered on human experience.
I’m a naturally optimistic and proactive person who believes that positive energy can be reflected in design itself - shaping experiences that inspire trust and joy. I’m drawn to challenges and love projects that push boundaries, both technically and emotionally.
Outside of work, you’ll often find me free diving or climbing. I love being in nature, watching musicals, and collecting LP records of my favorite songs. These moments fuel my creativity and keep me grounded as a designer.
For me, design isn’t just about solving a specific problem, it’s about creating meaningful impact where people, business, and empathy meet.
[About me]
Hi, I’m Anna, a UX and Product Designer based in London with a background in psychology and a passion for understanding how people think, feel, and interact with technology.
Through collaborations with global teams across cloud, fintech, and commerce industries, I’ve helped design and improve services that make complex systems feel simple, human, and genuinely useful.
Grounded in design thinking, I focus on uncovering the root of a problem and crafting creative yet effective solutions. I thrive in cross-functional teams - working closely with developers, designers, business and marketing teams - to build experiences that align both user needs and business goals. My approach is empathetic, data-informed, and always centered on human experience.
I’m a naturally optimistic and proactive person who believes that positive energy can be reflected in design itself - shaping experiences that inspire trust and joy. I’m drawn to challenges and love projects that push boundaries, both technically and emotionally.
Outside of work, you’ll often find me free diving or climbing. I love being in nature, watching musicals, and collecting LP records of my favorite songs. These moments fuel my creativity and keep me grounded as a designer.
For me, design isn’t just about solving a specific problem, it’s about creating meaningful impact where people, business, and empathy meet.
[What Can I Do]
Strategic Collaboration
Working closely with teams to align user research, design strategy, and business goals for meaningful impact.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Leadership in Design
Guiding teams and projects with clarity and vision.
[Experience]
Led end-to-end design of GetOrla and GetOrla Counselor apps, from concept to launch.
Built a data-driven UI system for elderly care, increasing user engagement by 25%+.
Collaborated cross-functionally to introduce features and strategies, improving operational efficiency by 15%.
Designed and managed both user and counselor platforms, ensuring a seamless and intuitive experience.
Led end-to-end design of GetOrla and GetOrla Counselor apps, from concept to launch.
Built a data-driven UI system for elderly care, increasing user engagement by 25%+.
Collaborated cross-functionally to introduce features and strategies, improving operational efficiency by 15%.
Designed and managed both user and counselor platforms, ensuring a seamless and intuitive experience.
Created user-centric digital experiences through research, wireframing, and cross-functional collaboration.
Applied design thinking to deliver intuitive, engaging interfaces aligned with user needs and business goals.
Created user-centric digital experiences through research, wireframing, and cross-functional collaboration.
Applied design thinking to deliver intuitive, engaging interfaces aligned with user needs and business goals.
Led the design and launch of a B2B SaaS platform for 20+ interior design firms within two months.
Streamlined user workflows through iterative design and feedback, reducing task completion time by 30%.
Implemented continuous feedback loops, improving UX consistency and achieving a 92% client satisfaction rate.
Coordinated across development, business, and design teams to align user needs with growth objectives.
Led the design and launch of a B2B SaaS platform for 20+ interior design firms within two months.
Streamlined user workflows through iterative design and feedback, reducing task completion time by 30%.
Implemented continuous feedback loops, improving UX consistency and achieving a 92% client satisfaction rate.
Coordinated across development, business, and design teams to align user needs with growth objectives.